Wednesday, 14 March 2012

Production Logo

The word 'enigma' itself creates mystery and this is reinforced with a well-known symbol of the Illuminati, an organisation also surrounded with mystery. The 'burn' effect, light leaks and the use of vignette could also be seen to suggest conflict, as the original image has been damaged.

Regarding the choice of the image, we needed an image that actually related to our production company's name an 'enigma' is a mystery and so we used a real life enigma; a symbol of the illuminati,an organisation surrounded with mystery that is easily recognized worldwide on American Dollar bills, hence giving the company an overseas market, therefore generating more profit.

Graphologically, the text used for 'Enigma Productions' is a sans-serif Marquisette BTN lined font which looks heavily stylized and almost handritten, making the style of the text instantly recognizable in the advertising world, which is important for getting the film recognized among the thousands of films released each year. The 'burn' effect, light leaks and vignetting could also be seen to suggest conflict, as the original image has been damaged.

The logo was edited in Adobe Photoshop CS2, which allowed us to edit the top of the image which had writing that took away from the main focal point of the pyramid, and so we used the clone tool to remove this from the image. Photoshop also contained our desired font which is detailed above.

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